{"id":2470,"date":"2026-05-26T20:00:00","date_gmt":"2026-05-26T11:00:00","guid":{"rendered":"https:\/\/corporateactionjapan.org\/?post_type=news&#038;p=2470"},"modified":"2026-06-15T10:59:33","modified_gmt":"2026-06-15T01:59:33","slug":"gbj-seminar","status":"publish","type":"news","link":"https:\/\/corporateactionjapan.org\/en\/news\/announcement\/gbj-seminar\/","title":{"rendered":"Corporate Action Japan (CAJ)\u00a0Joins\u00a0Green Building Japan (GBJ) Seminar\u00a0\u00a0to Align GX, Construction, and ESG"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Akira Nakamura, Executive\u00a0Officer\u00a0of Corporate Action Japan (CAJ), spoke as a lecturer at a seminar hosted by Green Building Japan (GBJ), titled &#8220;The Frontier of Green Buildings and ESG Investment: From the Perspectives of Japanese Policies and LEED v5.&#8221;\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(*) LEED (Leadership in Energy and Environmental Design) is a green building rating system developed and administered by the U.S. Green Building Council (USGBC), a non-profit organization in the United States. Certification assessments are conducted by Green Business Certification Inc. (GBCI).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This seminar focused on connecting Japan\u2019s Green Transformation (GX) policies and carbon pricing with building Life Cycle Assessment (LCA), ESG investment, and LEED. It brought together diverse value chain players active in the construction, real estate, and finance sectors,&nbsp;providing&nbsp;an opportunity to deepen concrete discussions on collaboration and implementation from both practical and investment perspectives. We believe it was highly meaningful for CAJ to contribute to this crucial milestone, which cross-functionally links policy, certification, and investment while fostering dialogue among stakeholders. Below is a comment received from Mr. Yasushi Kinoshita,&nbsp;Representative Director&nbsp;of GBJ.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment from Mr. Yasushi Kinoshita,&nbsp;Representative Director&nbsp;of GBJ:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This collaboration with CAJ was a milestone for GBJ, marking our first initiative to connect national Green Transformation (GX) strategies with LEED certification and green buildings. It was highly meaningful as an experimental effort toward value creation. We also received feedback from USGBC North Asia, who took the stage alongside CAJ, praising the event as &#8216;deeply meaningful and a great success.&#8217; Introducing investors\u2019&nbsp;perspectives&nbsp;to stimulate discussion on driving demand was a valuable outcome. We are delighted to have had&nbsp;nearly 90&nbsp;participants join us both in person and online. Looking ahead, we hope to continue our collaboration with CAJ and USGBC to further deepen discussions aimed at promoting GX policies and building markets for low-carbon materials and green steel.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the&nbsp;workshop, Executive&nbsp;Officer of CAJ&nbsp;Nakamura presented the following perspectives and key points:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>View Decarbonization as Value Creation:<\/strong>\u00a0Stop seeing decarbonization as a cost and start seeing it as an &#8220;opportunity for value creation.&#8221; It is essential to link carbon price signals to real estate value and investment decisions.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leverage Embodied Carbon Data:<\/strong>\u00a0Visualize embodied carbon (emissions from building construction, maintenance, and demolition) using Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs). Connect the\u00a0data to international standards like LEED and GRESB.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bridge Value Chain Gaps with GX-ETS:<\/strong>\u00a0A major roadblock is the information gap between upstream developers and downstream suppliers (steel, cement). To expand the market for low-carbon materials (e.g., green steel), the GX Emissions Trading Scheme (GX-ETS) acts as the crucial link connecting the entire value chain.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CAJ\u00a0remains\u00a0committed\u00a0to strengthening our collaboration with GBJ and the U.S. Green Building Council (USGBC). Moving forward, we will drive initiatives as a hub connecting investors, companies, and policy, with a primary focus on the social implementation and promotion of GX policies, as well as the expansion of markets for low-carbon materials and green steel.\u00a0\u00a0\u00a0 <\/p>\n","protected":false},"featured_media":2447,"template":"","news_cat":[16],"class_list":["post-2470","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-announcement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Action Japan (CAJ)\u00a0Joins\u00a0Green Building Japan (GBJ) Seminar\u00a0\u00a0to Align GX, Construction, and ESG | Corporate Action Japan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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